Case Studies.
Case Studies.
We really don’t want to bore you too much, so please find some short case studies of a few of the brands, bands and businesses we have worked with recently.
MIAS.
The Mountain-Bike Instructors’ Award Scheme are the world leaders in mountain bike qualifications and have over 20,000 members worldwide. They contacted us to revamp their branding and website with a focus on creating modern branding alongside a website that was scalable in the future.
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Branding.
Our brief was simply “stick to our core colours of yellow and black, but bring it into the 21st Century”, so that we did. We researched the MTB industry extensively and decided on creating a logo that would turn MIAS into a recognisable brand.
We took inspiration from a bike frame to create the “A” to help tie it into the bike theme as well as sticking with the core colours of yellow and black. We also made the logo larger so that it was easier to read on everything from the website down to stationary.
Website.
Once we had completed the branding, it was time to move onto the website. Again, we had a short brief that was mostly focussed around making sure visitors had a “quick and painless” experience to access course information as well as it being scalable in the future as the business grows its online presence.
The website currently includes simple functionality to find courses and download course information, but with their membership continuing to grow, the MIAS team were keen to have a dedicated members area available once they reopen after the Coronavirus pandemic. At the flick-of-a-switch, we can turn on a bespoke members area for their 20,000+ members where they will be able to access exclusive content, pay their annual fees and download their certificates.